TATA COFFEE – Long Term Investment View

Is this stock ready to show again a massive rally like 2012 ??

company website : https://tatacoffee.com/

Starbucks has a partnership with India’s iconic brand Tata. Tata Starbucks has opened its first India store in October 2012 and now has 136 outlets throughout the country.
TATA Starbucks Private Limited, formerly known as Tata Starbucks Limited, promotes Starbucks in India. It is a 50:50 joint venture company, owned by Tata Consumer Products and Starbucks Corporation. The outlets are branded Starbucks “A Tata Alliance”.
Five years back, Indians started tasting the brew of coffee that most Americans enjoy on a daily basis. Tata Starbucks opened its stores across the country in posh locations allowing Indians space and time to work, date or just hang out.

If you have ever wondered how much a single store of Starbucks makes – here is some math and other interesting facts.

As per a report by Kotak Institutional Equities, a single Starbucks store in India earns a tad over ₹93,000 per day – taking its monthly earnings to around ₹30 lakhs. But not all that is in the cash counter can be pocketed. An average Starbucks store shells out ₹6 lakhs as rent. The bad news is that rentals are going up. Last year, the rental expenses of the Tata Starbucks JV went up by 35%.

This is true even as the outlets of Starbucks are getting smaller. Adding employee and raw material costs, only a part of the ₹30 lakhs can be counted in as profit. In fact, for the first time last quarter, Starbucks’s profit margins took a hit leaving less in the hands.

The silver lining is that the footfalls of Starbucks have not gone down, even as the stores are getting smaller. Every day, as many as 425 people walk into the store. That number has remained steady for the last four years.

These walk-ins also seem to be buying more. In the last quarter, its sales went up by 27%, unaffected in spite of the economic slowdown that is making most Indians hold on to their cash.

In the last three months, 28 new Starbucks stores were opened. The joint venture in India now has 174 stores across 11 cities. Unlike other food and beverage brands like Subway, Starbucks does not give away franchises to open a store to individuals. But people do have an option to apply for a licensed shop in locations like airports, universities and supermarkets.

These individuals can pay a fee to ‘rent’ the Starbucks brand in India. However, the qualification process is stringent. Only those who have a well-run business will be allowed to run a store in its name. Tata Starbucks is likely to offer licensed shops to people who can reach a large demographic.