The Basmati and Other Specialty Rice segment has a presence in approximately 60 countries under its flagship brands Daawat and Royal, and regional brands, such as Heritage, 817 Elephant, Gold Seal Indus Valley, Rozana and Devaaya. Its brands have a position in India, United States, Israel, Reunion Island, Mauritius, and other Organic Food and Ingredient Business segment provides diverse range of organic rice, cereal grains, soya-based meals, flour, pulses, oil and oilseeds, nuts, spices, herbs. millets, and other Convenience and Health segment provides Kari Kari, Ready-to-Heat, Daawat Cuppa Rice and Daawat Cuppa Rice.
News – On 20 July, India banned exports of non-basmati white rice in an attempt to calm rising domestic prices at home.
India is the world’s top rice exporter, accounting for some 40% of the global trade in the cereal. (Thailand, Vietnam, Pakistan and the US are the other top exporters). India’s ban on the export of non-basmati white rice has led to long lines at stores all over the US, with panic-stricken people eager to stock up on their staple. The Food and Consumer Affairs Ministry on July 20 banned the export of non-basmati white rice, with immediate effect, to stabilise the volatile retail prices in the country.
Parboiled rice, however, has been exempted from the ban. The government said that the export ban was “to ensure adequate availability of non-basmati white rice in the Indian market and to allay the rise in prices in the domestic market”.
According to reports in the US, rice bags of all varieties flew off the shelves as anxious Asian communities, for whom rice is a staple, thronged the stores. Unable to meet the panic demand, the owner of a store stocking Indian products in Mason town in Ohio State enforced rationing by asking customers to restrict their purchase to one 20-pound bag (9.07 kg) of ordinary white rice per head, costing $24.